Jasper Sharp : Cinematism, Realism, and Spectacle part 1: Avatar

James Cameron's Avatar

Like many of us, I’ve been indulging in my fair share of festive film-watching this past week, both catching up on some of the year’s more important titles and looking back to past gems. As the decade draws to a close, it would be difficult not to give some mention of the talking-point title of the holiday season, James Cameron’s Avatar, although having just come more or less fresh from it, I’m not sure quite what to make of it in terms of its self-touted status as a landmark in film history. For the first 40 minutes or so, I was absorbed in the immersive detail of its alien world, before the sheer idiocy of the story loomed into the foreground: one-dimensional characters and plots in a three-dimensional world. There’s no need to go into too much detail regarding the story, as I’m assuming many of you have already seen it, and if not, you’ll probably already have heard that it’s a banal hotchpotch of Pocahontas, Dances with Wolves, Princess Mononoke and Fern Gulley – yes, the soundtrack even includes pan pipes. The end impression, however, was something akin to how I felt coming out of Final Fantasy: The Spirits Within or Peter Jackson’s King Kong remake. All very impressive, yes, but just how significant is it in the long run? Will we still be talking about the film in a couple of years, and just how will it play on the small screen?

Just as the Final Fantasy film did, Avatar got me thinking about technology and cinema, this time primed by the fact that I’m currently absorbing the implications contained within the opening chapters of Anime Machine: A Media Theory of Animation , Thomas Lamarre’s fascinating and perceptive look at how technology has influenced the form and content of Japanese animation, and basically THE book I’ve always been waiting for on the subject. One of the axioms of Lamarre’s argument is that cinema’s development has been shaped by its technology, the movie camera, which allows movement in three dimensions, and enforces a strictly rational viewing mode upon the world, that of vanishing point perspective, whereas the basic machinery from which animation is constructed, the animation stand, provides a very different means of lending the illusion of three dimensions to its images, with the camera shooting from a fixed position and the way that the individual layers of cels are composited to work with one another just as, if not more important than the actual drawings upon them. He labels the differences cinematism, a dynamic, cine-realistic interpretation of the world, and animetism, an aesthetic unique to anime born of the machinery that produces it. Both, however, are only means of arriving at representations of the world: artists and psychologist have been arguing for at least the past century that this is not how humans actually perceive their environment.

James Cameron's Avatar

Of course, the use of digital technologies over the past 20 years has revolutionised the way animation is made, and its aesthetic, but I think it is particularly interesting that Japanese animators have made judicious aesthetic decisions to either reject computer technology for the very purposes for which it is most suited (i.e. movement in depth), as is the case of Hayao Miyazaki, or explore other ways of representing ideas with it, the best example of which being Mamoru Oshii’s The Amazing Lives of the Fast Food Grifters. After all, why use a purely man-made medium that is so intrinsically non-rooted in reality to emulate the lens-based reality that has so defined the last century?  I’ve written about this phenomenon in some depth, notable in a series of articles for the magazine 3D World, and in my chapter “Between Dimensions: 3D Computer Generated Animation in Anime”, included in Ga-Netchu: The Manga Anime Syndrome published by the Deutsches Filmmuseum back in 2008, although due to word-count constraints in this publication was not able to pursue my ideas as much as I would have liked. My basic view is that cinema of any description always requires a suspension of disbelief. Cinematic realism (cinematism) is only one way of representing the world, and total onscreen realism is a straw man. The more you strive for cinematic realism, which in the case of animation means adding more visual detail and more dynamic movement within three dimensions, the further you depart from reality, or the more you draw attention to the unreality of cinerealism. The new vogue for 3D cinema only emphasizes these points.

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The visual aesthetic in Avatar attempts to dazzle with its spectacle. That is its purpose, and perhaps I’m being unfair, it is its only purpose. It has always been thus with Cameron – think Terminator 2. He delights in showing us what is possible at the cutting edge of technology. We are to be as much impressed with the machinery behind what’s onscreen as what’s onscreen itself. Avatar’s tragedy, perhaps more so than Final Fantasy, is that it fails to find its own unique form within its technical possibilities. It is pure cinematism. There was a brilliant article by Ben Walters and Nick Roddick earlier this year in the March edition of Sight and Sound, entitled “The Great Leap Forward” that looked at some of the considerations that filmmakers working in 3D need to consider; rapid editing forces the viewer to change their focal point quickly, leading to headaches, but also jolting them out of the onscreen world, while in contrast, long moving shots make one feel very much part of it. It brings about its own set of problems too – just where does one put the subtitles along the depth plane? Nevertheless, there is still a sense of liberating potential about the new technology, if used inventively, to revolutionise film aesthetics and the way we experience cinema. Rather than constructing action sequences by editing together lots of short, explosive shots to create the illusion of an impossible, dynamic hyper-realism, perhaps the new aesthetic should be a return to longer, more fluid sequences that fully exploit cinematic depth, focussing on the created worlds and how, by way of proxy through the characters who inhabit them (our avatars), audiences interact with them. For a while Avatar managed this. I revelled in every magical detail of the lush jungle planet environs of Pandora. But then it was back to fiction once again.

Form and content are inextricably linked, a factor which animators as diverse as Mamoru Oshii and the talents at Pixar seem to understand perfectly. It doesn’t help that from a narrative point of view, Avatar’s corollaries with real-world events are too obviously silly; an alien race whose blue reptilian skin and flattened noses serve as indicators of their otherworldly status (though their bare, body-painted torsos and Maasai braids seem rather closer to home) sitting on vast resources of the precious resource unobtainium (you couldn’t make this stuff up) are infiltrated and subsequent invaded by mechanized, militarized cartoon-evil humans with America accents. We’re firmly rooted in la-la land here, with nothing to take back home to reality with us. It’s all about about as heartfelt as the ersatz anti-Neocon tract of one of the daftest films of the decade, Eagle Eye. The underlying message is that war, imperialism and explosive violence may be bad things, but nevertheless, they provide the building blocks for a certain kind of action cinema born out of the 1980s, one in which bodies can fall hundreds of metres without so much as bruising, in which whole worlds are created only to be destroyed, and we can all go home with the cosy feeling that it was all only a movie, only a movie, only a movie…

James Cameron's Avatar

Avatar was unfortunate to have been preceded into theatres this year by Coraline and Up, neither of which can be described as “realistic” in the same sense as current conceptions of “reality” – the reality of  cinema and computer games – and yet which, adopting a more simplistic visual style, were far more convincing, far more immersive in their story-telling and their action sequences, and far more attuned to the aesthetic considerations brought about by the addition of an illusionary third dimension. For me, both ranked among the best of the year, fully cinematic experiences that I will treasure for a long time. James Cameron’s fascist aesthetic feels more like an evolutionary dead end than the the future of cinema, which for me seems to be better represented by Kathryn Bigelow’s The Hurt Locker , and it’s evident that if the resurrection of 3D is to be any more than just the gimmick it was in the 1950s or its brief revival in the 1980s, then its possibilities must be used more inventively. I think I’ve already reached the saturation point where I won’t go and see a film just to be dazzled by the 3D unless it can do something new, a state I reached with CG animation in the ake of Toy Story around the time of the appearance of Ice Age. I’m less excited by Tim Burton’s Alice in Wonderland than Takashi Shimizu’s The Shock Labyrinth, because I think that given his Juon films, Shimizu’s handling of depth and shadow to create shock and suspense are going to result in something that I haven’t seen before. In the meantime, I adhere to the belief more strongly than ever that cinema is a delicate smoke-and-mirrors balancing act between what you show and what you don’t. By showing us everything from every conceivable angle, Avatar leaves no room for the imagination, making us painfully aware that actually there’s nothing really there.

Links to the rest of these articles:

Cinematism, Realism, and Spectacle part 2: Paradoxes of Visual Knowledge

Cinematism, Realism, and Spectacle part 3: Welcome to the Feelies

Cinematism, Realism, and Spectacle part 4: 3D or not 3D?

Cinematism, Realism, and Spectacle part 5: A Joyride to Nowhere?

Cinematism, Realism, and Spectacle part 6: Changing our Focus – StreetDance 3D

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7 replies to this post
  • Eric 29 December 2009  14:22 1

    Thanks for the thoughtful write-up. I’ll be picking up Lamarre’s book as well.
    Cameron’s stock in trade is spectacle, and there are few better at providing sheer visceral thrill in films. But yes, the good-storytelling essentials–dialogue, characterization, plot–all fall by the wayside in the wake of the adrenaline thrust of his steamroller narratives. After Terminators 1 and 2, Aliens (his best), The Abyss (a close second), True Lies, and Titanic, I don’t expect anything in the way of believability or character development. I do expect to be dazzled, thrilled, and otherwise removed from reality for 2-3 hours. I don’t want that from every movie I see, but now and then it’s a relief to turn off the brainbox and submit oneself to pure spectacle. The question for me is, does Cameron do a better job at such than, say, Devlin with 2012 or Guy Ritchie with Sherlock Holmes? I go to the cinema so infrequently that when I DO make the trip, it had better be satisfying. I’m not sure that Avatar will scratch that itch given what you’ve written, but as I have similar concerns over how it’ll play on the small screen, I’ll be making the trip. (It’s a 3.5 hour drive to the closest first-run quality cinema for me, so if I want to see Avatar or indeed any new release, I have to commit to $50 in petrol, a 7-hour round-trip drive, and possibly a hotel bill. Such is the life of someone living in the red rock desert of the American southwest…)

  • Allan Koay 29 December 2009  15:14 2

    Mononoke Hime! (Slaps forehead!) no wonder, i thought i’d failed to mention something, and a certain familiarity in Avatar hovered just beyond my braincells.

  • Ivan Denisov 29 December 2009  16:25 3

    For me the main problems with ‘Avatar” are that the film is too boring, repetitive and takes itself too seriously. I mean, I got bored after 45 minutes and only some action stuff in the final part brought some liveliness. Then, Smauel Fuller explored the same problems much better in his 1957 western ‘Run of the arrow” (OK, I see Fuller’s influence everywhere, but why not? cinephiles blame Costner for stealing a lot from the same film). And finally – short sequence from “Dances with smurfs” episode from “South park” is much more fun than Cameron’s festival of boredom. But again, it’s just my thoughts.

  • Lukas Brehm 29 December 2009  22:32 4

    This was the first 3D movie I’ve seen on the big screen, and I’m curious to see what other directors make of this technology. Your title says “part one”, so I guess you’ll give us some thoughts on the second technological innovation in Avatar as well? The new mo-cap for faces?
    I couldn’t really make out that much of a difference to Andy Serkis’ Gollum for example, even though as I understand it, it’s a big leap in technology. Ultimately the shift from a human face to an anthropomorph alien wasn’t that huge. When some filmmaker starts using this technology to put human emotions on a coffee cup, I might be a little more impressed.

  • Jasper 30 December 2009  11:29 5

    Eric, I think you should see Avatar on the big screen, in 3d, as it was intended, though I don’t envy you the journey getting there. I just can’t imagine the film playing particularly well in 2d. I think it would look really basic, and its narrative shortcomings would be even more apparent.
    Ivan, I’ll check out Run of the Arrow – sounds interesting.
    Lukas, you definitely should check out Up. It did use its 3d inventively, but it also had a heart to it – good characters and a strong story. It would work just as well without the 3d. Ditto for Coraline.
    As for my “part 2″ of this thread, its not going to be about Avatar…

  • Madam Miaow 30 December 2009  13:42 6

    Yay! You saved me having to review it.

    The small screen? I weep tears for hoo-man watch such big film on tiny box. No Avatar DVD from Amazon. Waste eyeball. No feed brain jelly anyhow. Big screen go “OOOH!” Little screen go “Aw!”

  • Robert 31 December 2009  7:50 7

    Thanks for this very interesting review (essay?). I guess the part 2 will be even more interesting, since the subject is deeply opened.

    I didnt see Avatar yet cause I wait next week to go watch it in 3D to really get into it, even if it will make me dizzy and crazy. I’ll bring pills just in case.

    Usually I don’t go watch Hollywood movies cause I know that most of the time, its basically the same thing and I don’t like to see the same easy thing over and over. Neither, I’m not a big fan of American culture and cinema (I’m french canadian) cause if feel that their movies often pretend to be what they are not. Its lame and… bad, I think.

    But Avatar is something because, I think it is actually well timed (end of the decade), just as Matrix was, 10 years back. So, while I didn’t see it yet, I have already my hypothesis on it, based on my own knowledge and the reviews I’ve read. There is, I think, 3 subjects related to it which are: 3D (CG and out-of-the-screen illusion), significant side about the modern society (mostly about the decade 2000), and the significant movie hidden behind cliché spectacle brought to the mass (or simply, popular culture).

    Well, I don’t know what to think about all these subjects, even if I already made my mind about them. The fact that a lot of people think different things about what is Avatar and what it will bring to the cinema makes me want to really think a lot before going to see it. Since I heard that the 3D aspect of it is really something, it makes me kind of angry against those who think that because I’m not sure if people really know what is 3D and when did it came on the screen. Think about it, 3D is far to be new and I’m sure people in general don’t even know when they saw 3D for the first time. Well, anyway… is it really going to be something important as much as sound and color, in the history of cinema?

    About the 2 other subjects, we all know about. The avatar is what became the representation of the future during the decade. With the huge phenomenon of World of Warcraft (even if mmorpg already existed before 2000…), it seem people think a lot that future will be self-representation in a virtual world where we will be able do to what we want…

    Well, my big hypothesis on Avatar is that it would have been an essay instead of a same-as-usual Hollywood movie pretending to be what it is not and to show to the mass what future will be.

    Can’t wait for the part 2.

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